Tuesday, February 24 / 12:00pm - 1:00pm EST

About this session

The fundraising landscape is evolving faster than ever—and staying ahead means understanding what’s driving donor behavior today and tomorrow. Our annual Fundraising Forecast report brings you the latest research, trends, and actionable strategies to future-proof your fundraising. 

Join Kimberley Blease and Rachel Hunnybun as they unpack the insights shaping 2026 and what truly matters in your fundraising strategy: 

• Transactional Trends: What’s changing in giving patterns and what it means for your program 

• External Challenges: Canada/US vs. global outlook and what is impacting giving now 

• Shifts in Donor Needs - what's changing for donors?  How are need, trust, impact, values and donation achievement tracking and what is becoming more important for giving. 

• The role of Hope - in a challenging world, how optimistic are donors feeling about progress and how hopeful do they feel that their support will drive change?   

• High-Value Giving in a Transactional World: Prioritizing Quality Connections for Greater Impact 

• The Donor Experience in 2026: Four elements that will shape the future of engagement. 

• Conversational Influence: the real opportunities in word of mouth and direct engagement 

• Adaptive Growth Strategies: Future-proofing your program to maximize donor engagement now. 

This is your roadmap for navigating uncertainty and unlocking growth in 2026. Don’t miss the insights that will help you lead with confidence.    

Reserve your spot today and get ready to turn trends into action. 

Rachel Hunnybun VP, Donor Experience, Blakely

Kimberley Blease, EVP Strategic Growth & Innovation, Blakely