Tuesday, March 17 / 12:00pm - 1:00pm EST

About this session

 Planned giving isn’t just about the future—it’s a powerful strategy for today. Sustainable, adaptable, and deeply impactful, planned giving maximizes lifetime value when organizations invest with intention.

What You’ll Learn: 

• Fresh donor attitudes and affinity research—covering both traditional audiences and the emerging generation of passionate legacy donors. 

• How leading organizations are making planned gifts a cornerstone of their fundraising strategy. 

• Real-world insights from Conservation International on using audience segmentation and tailored marketing to engage donors meaningfully. 

• Actionable marketing strategies and tactics to inspire new donors and deepen relationships with loyal supporters. 

Legacy giving offers unmatched potential for growth. By understanding evolving donor attitudes, learning from leading organizations, and applying proven strategies, you can transform legacy giving into a cornerstone of sustainable growth.

If raising more money, truly connecting with donors and investing in lifetime value through legacy giving is part of your strategic vision, this session is a must-attend.  

Reserve your spot now and start building the future of your fundraising. 

Rachel Hunnybun VP, Donor Experience, Blakely

Kimberley Blease, EVP Strategic Growth & Innovation, Blakely

Mallory Henig, Senior Manager, Individual and Planned Giving, Conservation International