Tuesday, April 14 / 12:00pm - 1:00pm EST

About this session

Our latest research confirms that well-informed donors are more likely to stay engaged and contribute more over time. But in today’s digital-first landscape, are your communications truly resonating?

This session will show you how to transform everyday content into powerful donor engagement tools. We’ll unpack the theory behind effective digital communication and share high-level insights into what drives donor connection and retention. From email campaigns that use dynamic content to social storytelling, you’ll discover how strategic content choices can influence donor behaviour and deepen relationships.

Featuring practical examples and a case study from Children’s National Hospital Foundation and Nature Conservancy of Canada, we’ll demonstrate how charities are building brand-consistent, emotionally resonant donor experiences—and raising more money in the process.

Join us and discover:

• How to move beyond transactional messaging and create meaningful donor engagement in a digital-first world.
• Insights from our latest research showing that well-informed donors are more likely to stay engaged and give more over time.
• Practical ways to transform everyday content into engagement tools, with real-world examples and case studies.
• Strategies for using stewardship emails, donor impact reports, and campaign landing pages to deepen relationships, build brand consistency, and raise more money.

Reserve your spot now and take the first step towards creating content that truly connects.

Maeve Strathy VP, Client Relationships, Blakely

Miranda Fuller Account Director, Blakely

Ronen Tal CFRE Director, Integrated Marketing & Fundraising, Nature Conservancy of Canada

Kate Stephan (Maxcy) Senior Associate Director, Digital Fundraising, Children's National Hospital Foundation