Tuesday, June 16 / 12:00pm - 1:00pm EST

About this session

Donors are taking in more information than ever — but only a fraction of it sticks. That’s why strong content planning matters. In this session, we’ll look at how a clear, cohesive content strategy can shape donor understanding, strengthen trust, and support fundraising outcomes across every channel. 

We’ll explore why consistent messaging and audience-focused storytelling make such a difference, and how organizations that approach content with structure and purpose see stronger engagement, better retention, and more meaningful donor action. We’ll also touch on where SEO fits within a broader content plan, and AI powered optimization, and search-friendly thinking can help donors discover and deepen their connection to your mission. 

This session will highlight: 

• Why content planning is foundational to aligning donor needs, organizational priorities, and fundraising goals. 

• How clarity, consistency, and focus improve donor understanding and long-term engagement. 

• The role of narrative planning across campaigns, stewardship, and cases for support. 

• How SEO supports a well-planned content strategy. 

• Leveraging AI for smarter keyword targeting and personalization 

• What effective content planning looks like in practice, and the impact it can have. 

If your organization wants content that resonates, builds connection, and feels purposeful rather than reactive, this session will show you why thoughtful planning is essential and what it can unlock for donors and fundraisers alike. 

Kimberley Blease EVP, Strategic Growth & Innovation, Blakely

Lisa Smit Content Strategist, Blakely

Kurtis Ledingham Digital Marketing Strategist, Blakely

Additional Guest Speakers to be released soon!