Tuesday, September 15 / 12:00pm - 1:00pm EST

About this session

The fundraising landscape is shifting—and nowhere is that more evident than in the evolving profile of mid-level donors. As organizations seek to bridge the gap between annual giving and major gifts, understanding the motivations, behaviors, and potential of mid-level supporters is more critical than ever. 

Building on the growth and opportunities identified with mid-level donors across our clients and the sector, this session will feature fresh insights and explore: 

• Today’s mid-level donors—who they are, what motivates them, and how they engage.  

• How prospects transition into mid-level giving, including key triggers and nurturing strategies for long-term value.  

• Identifying and cultivating leadership-level donors beyond traditional major gift pipelines, including those often missed by wealth screening.  

• How changing donor expectations and digital behaviors are reshaping engagement—and how to adapt your strategies.  

• Practical recommendations for segmenting, stewarding, and upgrading mid-level donors with personalization and cross-channel engagement. 

Mid-level donors are the backbone of sustainable fundraising—loyal, generous, and often undervalued. By “unpacking” this critical audience, we aim to help organizations future-proof their programs, maximize lifetime value, and build a healthier pipeline for both mid-level and leadership giving. 

Join the conversation as we share new findings, sector benchmarks, and strategies to help you turn insights into action. 

 

Kimberley Blease EVP, Strategic Growth & Innovation, Blakely

Rachel Hunnybun VP, Donor Experience Blakely