Tuesday, November 17/ 12:00pm - 1:00pm EST

About this session

Affinity insight is essential to understanding what truly motivates your donors and prospects and an effective tool towards building stronger donor affinity. When leveraged strategically, it can reshape how organizations approach both marketing and fundraising, inspiring more connection and awareness, driving stronger engagement and building higher-value relationships. 

In this session, we’ll explore how leading organizations are operationalizing affinity insights to deliver measurable results: 

• CAMH will share how affinity insights are fueling upper-funnel awareness campaigns and brand-level strategies to attract and engage the right audiences. 
• Sunnybrook Foundation will demonstrate how affinity-driven segmentation is powering high-value donor programs, improving targeting for communications and solicitation strategies across the donor base. 
  

 

You’ll walk away with practical steps to: 

• Understand the power Affinity has to grow your program 

• Integrate affinity into marketing and fundraising strategies. 

• Build segmentation models that inspire action. 

• Connect brand awareness efforts with donor conversion pathways. 

If you’re looking to move beyond demographics and embrace motivation-based strategies that drive results, this webinar will show you how to turn insight into impact. 

 

 

Kimberley Blease EVP, Strategic Growth & Innovation, Blakely

Mike Quade, Strategist, Blakely

Gineen Douglas Executive Director, Community Giving, Sunnybrook Foundation

Meghan Kelly Director of Brand & Donor Engagement, CAMH Foundation