Tuesday, May 12 / 12:00pm - 1:00pm EST

About this session

You’re deep into year-end planning—but the future isn’t slowing down. Success in 2026 will require more than just meeting targets. It’s about prioritizing the quality of the donor file and crafting audience-driven engagement strategies that truly connect.

Join this session to gain actionable insights and practical tools to adapt, prioritize, and thrive in an evolving donor landscape. We’ll build on the latest donor behaviour research, year-end trends, and year-to-date performance metrics to uncover what’s shaping the rest of 2026—and beyond.

We’ll dive into:

• Demographic Shifts – What changing audience profiles mean for your messaging and channels.
• Revenue & Renewal Insights – Where the biggest opportunities lie for maximizing lifetime value.
• Audience Segmentation Strategies – Why tailoring experiences by donor group is critical for retention and growth.
• Acquisition Challenges & Opportunities – Practical solutions for reaching new donors without sacrificing depth of connection.

With real-world examples and actionable tactics, this webinar will help you prioritize strategies that drive meaningful impact—not just more transactions.

Reserve your spot and set your organization up for year-end success with a roadmap built for the future. 

Kimberley Blease EVP, Strategic Growth & Innovation, Blakely

Jeff Eland VP, Insights, Blakely

Monica Lelarge Director of Planning, Blakely