With five distinct generations actively giving to charity, it’s challenging for fundraisers to tailor strategies to engage them all. Join us to explore new insights on reprioritizing programs, rethinking audience strategies and driving sustainable growth in today’s ever-evolving donor landscape!

Traditional journeys and content designed for Civics and the Silent Generation are no longer enough. This webinar will reveal fresh strategies to connect with younger donors while keeping your long-time supporters engaged—paving the way for sustainable growth. Through compelling research, actionable insights, and real-world examples, we’ll explore shifting donor attitudes, generational marketing opportunities, and smart tactics to drive growth, even with limited resources. 

Join us and discover how to inspire younger audiences without compromising the trust of your most loyal supporters, and realize the potential of generational marketing in your fundraising. 

Bridging the Generational Gap: Fundraising Strategies for Every Donor

Date: March 25, 2025

Discover how donor affinity—those powerful feelings of connection—can drive giving, enhance donor journeys, and maximize lifetime value across your programs. In this session we’ll explore why people give, what they value about your work, and how to meet their needs to inspire deeper engagement.

Learn how to better understand, measure, and act on affinity insights to create strategies and tactics that resonate with diverse donor audiences. Drawing from cutting-edge research, amalgamated affinity surveys across over 40 clients and real-world applications, we’ll uncover how insights into donor connections can shape more effective journey development.

You’ll also hear from the CAMH (Center for Additional and Mental Health) about how they’re leveraging affinity insights to identify and engage new audiences that strengthen donor relationships and drive growth. Whether you're looking to build a business case for deeper audience understanding or refine your current strategies, this session will provide actionable takeaways to elevate your fundraising and marketing impact.

The Power of Donor Affinity: Fueling Engagement at the Heart of Giving

Date: April 22^st 2025

Speakers:
Rachel Hunnybun, VP Donor Experience (Blakely)
Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Sara Campbell Mates, EVP, Strategy & Planning (Blakely) 
Kathleen Grace, Direct Response Marketing & Digital Fundraising, (CAMH)

If year-end planning is on your mind, this is one conversation you don’t want to miss. As we move through 2025, it’s time to evaluate emerging trends and align your strategies for year-end success. This webinar builds on the most recent research on donor behavior and YTD performance to provide insights into emerging trends including revenue, renewals, and the behaviors of important donor audiences.

We’ll explore the ongoing challenges of donor acquisition, shifting age demographics, and their impact on fundraising strategies, while offering practical solutions to navigate these changes. From donor attitudes to areas of opportunity, you’ll gain the tools and insights needed to optimize engagement and outcomes for the remainder of the year.

With real-world examples and fresh insights, this session will guide you in prioritizing the strategies that drive maximum growth and impact. Join us on May 20th and set your strategies up for year-end success!

Navigating 2025: Trends, Challenges, and Year-End Opportunities

Date: May 20^st 2025

Speakers:

Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Monica Lelarge, Director of Planning, (Blakely) 
Jeff Eland, VP Insights, (Blakely)

In today’s fundraising landscape, digital acquisition is essential for nonprofits seeking to enhance their brand awareness while driving fundraising efforts. By effectively leveraging digital channels, organizations can not only expand their reach but also create meaningful connections that serve as a bridge between their brand and fundraising initiatives.

Digital acquisition allows nonprofits to reach wider audiences, target supporters effectively, and build engaged communities, all while optimizing resources. By using digital channels to share updates and highlight impact, nonprofits can strengthen donor relationships and boost retention. Additionally, Children's National Hospital Foundation will share insights on their successful acquisition strategies and offer a unique perspective on how they are leveraging digital tactics to grow their program. Join us to explore how digital acquisition can elevate your nonprofit’s brand presence while driving fundraising success. Discover innovative strategies that integrate brand awareness and lead generation, paving the way for sustainable growth and engagement!

Clicks that Count: Digital Acquisition for Nonprofits

Date: June 17th 2025

Speakers:

Maeve Strathy, VP Client Relationships (Blakely)
Kurtis Ledingham, Digital Marketing Specialist (Blakely)
Kate Maxcy, Associate Director, Email & SMS Marketing (Children's National Hospital Foundation) 

Watch the webinar recording here.

Matched giving is a proven fundraising powerhouse, and our latest research confirms it’s the #1 tool for reactivating lapsed donors and even driving legacy gifts. But how can you elevate this effective strategy to achieve even greater results?

We will explore the research and science behind great matches and demonstrate how to apply these insights to unlock new opportunities. Learn how to position matches more effectively and think of matched giving campaigns in a more creative way to increase income and engage more donors across your programs. But once the match is over, how do you keep those donors engaged and giving to regular campaigns? Using some of the best donor experience techniques, we will share ideas and examples of onboarding and donor journey touchpoints that will keep donors inspired!

From theory to practical application, Heart and Stroke Canada, will share how they revitalized their matched giving strategy and tested new ideas. We will showcase some of our favorite matching gift campaigns from across the world to help your next matched giving campaign stand out from the crowd.

Don’t have a matched giving strategy? This webinar is for you! Struggle to get match sponsors at your organization? This is for you! Stuck in a rut of churning out the same old match tactics that your donors get addicted to? Pressure from the board to increase giving this year end? This is for you!


Game, Set, Match: Unlock the Power of Matched Giving Campaigns
Date: January 21st 2025

Speakers:
Maeve Strathy, VP Client Relationships (Blakely)
Kimberley Blease, EVP Strategic Growth & Innovation (Blakely)
Cindy Lee King Senior Manager, Direct Marketing, (Heart & Stroke Foundation)