Matched giving is a proven fundraising powerhouse, and our latest research confirms it’s the #1 tool for reactivating lapsed donors and even driving legacy gifts. But how can you elevate this effective strategy to achieve even greater results?

We will explore the research and science behind great matches and demonstrate how to apply these insights to unlock new opportunities. Learn how to position matches more effectively and think of matched giving campaigns in a more creative way to increase income and engage more donors across your programs. But once the match is over, how do you keep those donors engaged and giving to regular campaigns? Using some of the best donor experience techniques, we will share ideas and examples of onboarding and donor journey touchpoints that will keep donors inspired!

From theory to practical application, Heart and Stroke Canada, will share how they revitalized their matched giving strategy and tested new ideas. We will showcase some of our favorite matching gift campaigns from across the world to help your next matched giving campaign stand out from the crowd.

Don’t have a matched giving strategy? This webinar is for you! Struggle to get match sponsors at your organization? This is for you! Stuck in a rut of churning out the same old match tactics that your donors get addicted to? Pressure from the board to increase giving this year end? This is for you!


Game, Set, Match: Unlock the Power of Matched Giving Campaigns
Date: January 21st 2025

Speakers:
Maeve Strathy, VP Client Relationships (Blakely)
Kimberley Blease, EVP Strategic Solutions & Consultancy (Blakely)
Cindy Lee King Senior Manager, Direct Marketing, (Heart & Stroke Foundation)