Turning First Gifts Into Forever Gifts: Using Legacy Giving to Deliver Fundraising Success Across Generations
Tuesday October 8th 12:00EST
Moving beyond short-term goals and focusing on long-term donor engagement—ultimately leading to legacy gifts—has become a critical priority for many charities. Blakely’s latest research on age, lifetime value and planned or legacy giving delves into the evolving motivations and needs of donors throughout their lives. We’ll explore how deepened commitments and sustained engagement can drive giving today while building the foundation for legacy gifts tomorrow.
Our cutting-edge research, enriched by insights from 50+ affinity surveys, performance analytics, and attitude studies conducted with American and Canadian donors through Leger Research, offers a unique perspective on the long-term benefits of investing in the right engagement strategies now. These strategies not only pave the way for future legacy giving but also boost donor commitment in the shorter term.
This session will not only highlight essential tactics for legacy fundraising but will also demonstrate how broader individual giving programs can leverage these insights to enhance engagement and secure greater impact now while building lifetime value.
Join us to uncover new insights, innovative thinking, and exciting opportunities to enhance donor engagement and achieve long-term success by capitalizing on the strength of an annual and legacy program collaboration.
Engaging the Future - New Strategies for Increased Legacy Giving
Tuesday November 19th 12:00EST
Legacy giving is finally receiving the attention and investment it deserves as a critical driver of lifetime value and sustained donor engagement across programs. But where should you begin when building or revitalizing your legacy program? Start with the key audience insights that are fueling legacy engagement—then apply these insights to develop a program from the ground up.
In this informative webinar, see the latest research on legacy giving explored through generations and see how a value-driven legacy proposition, along with clear legacy offers and well-crafted donor journeys, can make a significant impact on long-term engagement with legacy prospects. You’ll gain practical insights and see actionable strategies that can help you reinvigorate your legacy programs and increase giving through this vital area of focus.
Every organization needs an enhanced strategy to inspire more supporters to give a legacy gift! By investing in legacy giving now, you’re not only enhancing future donor value but securing sustainable revenue for your organization’s future.