Fundraising in Focus: Early 2024 Trends and Performance Insights
Tuesday May 28th 12:00EST
So you have analyzed your trends and performance metrics for 2023 to gain a clear understanding of where you stand as you enter 2024.
It's now time to delve into the early trends of 2024 and uncover emerging opportunities to optimize your strategies! Expanding on our latest trends research, we will provide insights into the early performance metrics for revenue, renewals, and key donor groups, while also addressing the upcoming challenges of acquisition in 2024.
Together, we will explore the key priorities for 2024, shifts in donor attitudes, and areas of growth to focus on now!
The Affinity Connection: Strategies for Deepening Donor Relationships
Tuesday June 18th 12:00EST
The profound connection that donors feel towards our causes and organizations is what fuels their generous support. Do we truly grasp the motivations behind individuals' giving, the elements of our work that they value, and how we can inspire continuous support and increased contributions? Essentially, how strong is the bond that people have with us across our diverse donor audiences.
In this session, we will delve into how affinity can drive engagement, exploring ways to deepen understanding, measure impact, spark inspiration, and implement strategic approaches to effectively engage supporters. Through our affinity research, we reveal the characteristics of key donor segments, providing a basis for you to shape your own understanding of your donor’s needs.
We’ll hear from Canadian Cancer Society, and how they are using affinity insights to build audience strategies that truly resonate with donors. And, we will guide you in building a business case in support of deepening your audience insights.